This is something I’ve been encountering a lot lately and I decided it was time to put together the list of stuff a video beginner needs to know for even the simplest of simple videos – the client testimonial video.
Client testimonial videos are about the easiest kinds of productions to pull off and they’re one of the first things I recommend considering as a company begins making their foray into this type of media. It’s a type of video that can be easily standardized and contains some of the most valuable stories a company could POSSIBLY share–the stories of people who bought your stuff and thought is was great!
I have only recently discovered Humans of New York but my love for the project pretty much immediately shot out of my eyeballs. Seriously, this is one of the most beautiful, simple examples I can think of where humans are just doing human stuff together and it’s just goddamn gorgeous.
Brandon Stanton set out on this challenge to himself to photograph 10,000 people in New York City and along the way began interviewing this subjects. I love stories like these where someone just set out to DO a thing for their own curiosity’s sake and it became this entire OTHER thing and a whole lot of people got an incredible glimpse of humanity that only an idea and a lot of hard work can reveal.
This presentation he made to the Literary & Historical Society at University College in Dublin is about how he gets strangers on the street to let him photograph them, but also how he gets them to share their stories. It’s an intense process and he says straight up that the only way it’s possible to get good at something like this is to just go and DO it thousands of times and get all the mixed results that come with it.
Okay kids, again we talk about the importance of planning and how it will save you migraines and anal leakage over time if you think ahead like good little boys and girls.
Just don’t…you know, start PLANNING so hard you get migraines and anal leakage, I guess…
Anyway, this planning relates to the stuff you need to gather right before you’re going to head out to record. Shoots often have different combos of equipment needed so make sure you scope this list then analyze and map out the things you will need each time, AHEAD of time.